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The Option Value of Modularity in Design

By Carliss Y. Baldwin and Kim B. ClarkCarliss Y. Baldwin, Carliss Y. Baldwin and Kim B. Clark


Woodard, and members of the Negotiations, Organizations and Markets group at Harvard Business School for sharing key insights. We thank especially Barbara Feinberg for the key role that she played in helping us to refine and strengthen our arguments. We alone are responsible for errors, oversights and faulty reasoning. Direct correspondence to

Year: 2002
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