Abstract. New approaches in the Web environment are underway. These new methodologies try to leverage it from an information medium to a knowledgeable level, from a machine point of view. This upgrade, mainly focused on improving Web automation capabilities, can solve some of the problems derived from its widespread adoption. Among them, the necessity of a framework to manage the enormous market of digitalised multimedia and to ensure that all the intervening actors get a satisfactory experience from the Internet adventure. An application under development is described and future plans in this direction are presented. A broker component has already been implemented applying a Semantic Web layered architecture. Its mission is to mediate in a restricted community of digital video providers and distributors, benefiting also final purchasers. The intention is to use it as a test bed for this promising initiative and its application in the Intellectual Property Rights (IPR) domain.