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Practical Guidelines for Managers By

By  and Bala Ramasamy and Bala Ramasamy


Globalisation is viewed very differently by various groups of people. Some see it as a way forward into the future while others view it as a modern form of colonization. While our leaders may be able to change some of the rules of the game, nevertheless the process of globalisation is inevitable in today’s fast paced, technological world. The more important issue is how do Malaysian businesses survive in this globalisation era. This article reviews business literature in this area and provide some pertinent guidelines to managers on how to face the challenges of globalisation. While there may be a host of factors that influences the survival of firms, three important guidelines are provided. Pursuance of these guidelines may determine the growth or the demise of Malaysian businesses in the globalised world. First, Malaysian businesses need to emphasize their cross-border activities, either in the form of exports or foreign investment. Second, information and computer technologies (ICTs) need to be utilised to compete in the global market. Third, there has to be a marked shift in the mindset of managers as far as their potential and abilities are concerned

Topics: Globalisation, Malaysia 2 GEAR UP FOR GLOBALISATION Practical Guidelines for Managers
Year: 2011
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