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Business Model that Will Change the World?

By Petri Suomala


The aim of the paper is to identify essential effects of e-commerce on company’s business processes and structure. The main focus is on b-to-b wholesaler environment; however, more general implications will also be presented. The data, mostly qualitative by nature, have been collected through a case study. E-business might just be ordinary business that utilizes the modern tools of information technology in streamlining and re-engineering business processes. But it does not have to limit to that. Evolution tends to be tender for structures; revolution, however, breaks the walls that have been considered as fundamental. The turning point towards e-business, respectively, besides of steps of evolution may also include revolutionary elements. B-to-b e-commerce between companies has increased evidently during the recent years. Electronic commerce challenges the traditional channels of buying and selling and thereby influences simultaneously the internal processes of companies. Essentially, this is only aesthetics – scratching a surface. E-business has also potential to alter the fundamental structures of companies. Developing e-business requires advanced and innovative solutions e.g. in logistics and supply-chain management. Often the whole structure of a company has to be – or should be – adjusted to the novel mode of operation

Topics: e-commerce, e-business, business model, supply chain, value chain
Year: 2011
OAI identifier: oai:CiteSeerX.psu:
Provided by: CiteSeerX
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