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THE AEQL FRAMEWORK IMPLEMENTATION: AMERICAN EXPRESS CASE STUDY

By Dr A M Ahmed, Professor M Zairi and Dr Ahmed A. M

Abstract

The working papers are produced by the Bradford University School of Management and are to be circulated for discussion purposes only. Their contents should be considered to be preliminary. The papers are expected to be published in due course, in a revised form and should not be quoted without the author’s permission. WORKING PAPER SERIE

Topics: TQM, Training, Customer Relationship, Leadership, Teamwork, Reward & Recogintion 3 WORKING PAPER SERIES PAPER STRUCTURE
Year: 2003
OAI identifier: oai:CiteSeerX.psu:10.1.1.194.7640
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