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Concept-based Recommendations for Internet Advertisement

By Dmitry I. Ignatov and Sergei O. Kuznetsov


Abstract. The problem of detecting terms that can be interesting to the advertiser is considered. If a company has already bought some advertising terms which describe certain services, it is reasonable to find out the terms bought by competing companies. A part of them can be recommended as future advertising terms to the company. The goal of this work is to propose better interpretable recommendations based on FCA and association rules.

Year: 2011
OAI identifier: oai:CiteSeerX.psu:
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