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The Pulse of the Corporate Blogosphere

By Sarita Yardi, Scott Golder and Mike Brzozowski


Blogging at work has gained considerable interest in the knowledge management community. It is not clear, however, how much of work blogging is related to work versus social, or when work blogging takes place. In this poster, we present results from our examination of the temporal aspects of blogging within a large internal corporate blogging community. We compared our findings to similar analyses of employee email use and to college student Facebook use. We found that blog posting is temporally similar to email, while blog reading is more similar to Facebook messaging. Our results suggest that participation is both work-related and social, indicating a desire to connect to coworkers at multiple levels

Year: 2011
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