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BRAND POSITIONING IN THE B2B ONLINE ENVIRONMENT: A CONCEPTUAL FRAMEWORK

By Nicolas Virtsonis, Sally Harridge-march, Keywords Br and Online Br

Abstract

This paper was published in the proceedings of the Academy of Marketin

Year: 2009
OAI identifier: oai:CiteSeerX.psu:10.1.1.135.9303
Provided by: CiteSeerX
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