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An Integrated Model of Grocery Store Shopping Path and Purchase Behavior

By Sam K. Hui, Eric T. Bradlow, Peter S. Fader, Pei-yuan Chia Professor and Professor Of Marketing

Abstract

grateful for the data and assistance provided by Sorensen Associates and, in particular, the feedback an

Year: 2007
OAI identifier: oai:CiteSeerX.psu:10.1.1.135.4628
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