A b s t r a c t The web is being heralded as a global marketplace, and globalization is seen as one of the key drivers for the diffusion of electronic commerce (EC). In stark contrast to the enthusiasm for a global electronic marketspace we have collected empirical support for the premise that much web-based commercial activity is regionally focused. Based on a brief introduction of the notion of regions, we will use a reference model for e-commerce in order to gain a rich, multifaceted view of the regional dimensions of e-commerce. A u t h o r
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