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are in Customer Equity Management, Customer lifecycle analysis and Return on Marketing. Dipl.-Kfm. Jochen Becker is Research and Teaching Associate of Marketing at the International University in



Germany gGmbh, Bruchsal. His research interests are in customer relationship management and in the interface between marketing and finance. Contact addres

Topics: Customer Equity, Stock Response Modeling, Marketing Performance Measurement, Marketing and Finance Interface, Financial and Telecommunication Services Industries
Year: 2009
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