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are in Customer Equity Management, Customer lifecycle analysis and Return on Marketing. Dipl.-Kfm. Jochen Becker is Research and Teaching Associate of Marketing at the International University in

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Germany gGmbh, Bruchsal. His research interests are in customer relationship management and in the interface between marketing and finance. Contact addres

Topics: Customer Equity, Stock Response Modeling, Marketing Performance Measurement, Marketing and Finance Interface, Financial and Telecommunication Services Industries
Year: 2009
OAI identifier: oai:CiteSeerX.psu:10.1.1.134.7320
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