daring to venture into deep water top story Swimming with the sharks Competing is not simply a matter of “eat or be eaten. ” Just look at a coral reef: the ecosystem works for the benefi t of the whole, not just individuals. So instead of being driven by fear of disruption from internet and media companies, telecom companies should embrace the opportunities arising in the evolving multimedia ecosystem. THE COMMUNICATIONS WORLD is undergoing a period of massive change. Most industries experience gradual evolution, with periodic upheavals adding a bit of spice to the mix. Sometimes these changes are provoked by new entrants disrupting incumbents ’ comfortable market positions; or a new technology arrives and eliminate
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