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Effect of Culture, Medium, and Task on Trust Perception

By Qiping Zhang


In this paper, we examine the effect of culture, media and task on people’s trust behavior and trust perception in two different cultural pairs: American-American (AA), Chinese-Chinese(CC), on doing two different tasks: negotiation task and brainstorming task. Our data showed that in negotiation task CC pairs performed better in video condition than in IM (instant messaging) condition while there was no such difference for AA pairs. In addition, it took CC pairs longer time to reach negotiation agreement, but CC pairs perceived lower level of trust than AA pairs

Year: 2009
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