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with Publics: A Rhetorical-Organisational Approach to Contemporary Corporate Communication

By Steve Mackey

Abstract

The 2001 Handbook of Public Relations edited by Robert Heath contains a prominent article advocating the use of rhetorical theory or ‘rhetorical enactment rational ’ as a fruitful way of advancing theoretical understandings of public relations. In 2004 Heath and Dan Millar edited: Responding to Crisis: A Rhetorical Approach to Crisis Communication. These are the latest excursions into a perspective on public relations reflecting the extensive study of rhetoric in North America. Other examples are Public Relations Inquiry as Rhetorical Criticism (Elwood, 1995); Rhetorical and Critical Approaches to Public Relations (Toth and Heath, 1992); and a chapter Public Relations? No, Relation

Topics: There is
Year: 2005
OAI identifier: oai:CiteSeerX.psu:10.1.1.134.2304
Provided by: CiteSeerX
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