Abstract — With the introduction of interactive user oriented TV, digitalization and ipTV, a whole broadcast world is facing new challenges as well as new opportunities. The world of personalized digital interactive TV today is a fast developing area with well established and proven research concepts. Nowadays devices should be designed to learn for themselves and according to the accepted knowledge to prioritize the available programs for the final user. The emergence of the Digital TV technologies calls for investigating consumer preferences and behavioural models towards this new promising communication services. In the paper we are presenting the basic principles of a user based recognition and modelling of personalised interactive digital TV technologies which might increase and create new opportunities and home services. 1
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