A theory of scale and scope that takes into account the endogenous nature of technology and the contextual manner in which systems architecture and functionality are shaped by market structures requires an alternative approach to modelling and analysis. Following on from "A new view of scale and scope in the telecommunications industry; implications for competition and innovation" (BOURDEAU et al., 2005) , we apply the concepts of embeddedness, integration and competition to show how the current models can be improved. We also show how the many-layered "network of networks" can be evaluated
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