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Rethinking Veblen's contribution to consumer research: a phenomenological enquiry into the perception of prestige by middle-income British consumers

By Georgios Patsiaouras and James A. Fitchett

Abstract

Metadata only entryMarketers are aware of some terminology popularized from Veblen’s Theory of the Leisure Class but limited attention has been paid to the substance of its arguments. We report a series of phenomenological interviews highlighting how ostentatious consumption activities are perceived British consumers

Publisher: Egea, La Casa Editrice dell'Universitá Bocconi
Year: 2009
OAI identifier: oai:lra.le.ac.uk:2381/10064
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