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Introduction to experimental design: can you smell fear?

By Christopher J.R. Willmott


The ability to design appropriate experiments in order to interrogate a research question is an important skill for any scientist. The present article describes an interactive lecture-based activity centred around a comparison of two contrasting approaches to investigation of the question Can you smell fear? A poorly designed experiment (a video clip from the TV series Brainiac Science Abuse) is considered alongside the methods used in a peer-reviewed paper examining the same issue.Peer-reviewedPost-prin

Topics: experimental design, television, peer-review, how science works
Publisher: Routledge (Taylor & Francis) on behalf of the Society of Biology
Year: 2011
DOI identifier: 10.1080/00219266.2010.546008
OAI identifier: oai:lra.le.ac.uk:2381/9142

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