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Book Review: John O’Shaughnessy, Interpretation in Social Life, Social Science, and Marketing.

By Mark Tadajewski

Abstract

This paper was published as Journal of Macromarketing, 2010, 30 (3), pp. 298-299. It is available from http://jmk.sagepub.com/content/30/3.toc. Doi: 10.1177/0276146709358044'Interpretation in Social Life, Social Science, and Marketing' was published by Routledge, 2009; 228 pp. $150. ISBN: 0-415-77758-5.Metadata only entr

Publisher: SAGE Publications
Year: 2010
DOI identifier: 10.1177/0276146709358044
OAI identifier: oai:lra.le.ac.uk:2381/8665
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