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Consuming Chavs: The Ambiguous Politics of Gay Chavinism

By Joanna Brewis and Gavin Jack


Paul Johnson’s (2008) article ‘Rude Boys’, published in an earlier issue of Sociology , scrutinizes critically the commodification of the male chav for consumption by middle-class homosexual men. This phenomenon, which Andrew Fraser (2005) calls ‘chavinism’, takes a number of different forms: pornography, sex lines, club nights etc. In part as a response to Johnson’s arguments concerning the ways in which chavinism ‘further devalue[s] the individuals and groups’ it depicts, creating a form of ‘symbolic violence’ (2008: 67), our article speculates further on the ambiguous implications of this minority consumer culture. To do this, we develop Connell’s (1992, 2002; Connell and Messerschmidt, 2005) concept of ‘hegemonic masculinity’ to discuss what gay chavinism might mean for ‘hegemonic homosexuality’

Topics: chavs, chavinism, class, commodification, consumption, gay men, gender, hegemony, sexuality
Publisher: SAGE Publications
Year: 2010
DOI identifier: 10.1177/0038038509357201
OAI identifier:

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