Skip to main content
Article thumbnail
Location of Repository

Online communities and social networks: an ethnographic study of a Thai fan community

By Pan Nilphan

Abstract

This thesis investigates how the social networks of Thai fans can be expanded through participation in an online community. We examine not only practices within online communities and social networks, but also broader contexts of the Internet which include fandom. Examining a Thai case illustrates how the use of the Internet is influenced by local contexts and cultures. Thai cultural values are used to explain the online social interactions of the Thai people.\ud An online community of fans of the Thai novel, Petchprauma is selected for study.\ud This community represents a ‘critical case’, where theoretical ideas concerning a decentralised role of the Internet, online fandom and relationships can be studied.\ud This research was conducted using an ethnographic approach. The key methods comprised of non-participant observation, participant observation, textual analysis, and face-to-face interviews. This approach involved intensive participation as a Petchprauma fan both within the online and offline environments of the case study.\ud The data collected from these different viewpoints was triangulated in order to ensure the validity, reliability and consistency of the research findings. \ud This thesis argues that fans can expand their social networks through participation in on and offline activities. However, the degree of social network expansion is dependent on the fans’ positions in the hierarchical structure within the community. The difference in status of the community’s members results from the members’ levels of participations and personal characteristics. This finding also reflects the influential role of the Internet as social technology and as part of people’s daily lives, and as decentralised medium. The original contribution of this thesis is not only the study of the empirical data which provides original information for Thailand where there are a limited number of Internet studies, but also the use of particular analytical tools. Additionally, this thesis examines factors that contribute to different social status within online fan communities to explain the different degrees of social networks expansion of fans

Publisher: University of Leicester
Year: 2006
OAI identifier: oai:lra.le.ac.uk:2381/7375

Suggested articles

Citations

  1. (2002). [WWW] Ethical Guidelines for Research Online.
  2. (2004). 1VW0%0%" X$ 0,%%C%%8 [40 years "Petchprauma" A Great Thai literature],
  3. (1998). A sociology of television fandom. In: Cheryl Harris and Alison Alexander, (Eds.) Theorizing Fandom: fans, subculture and identity,
  4. (1997). An archaeology of cyberspaces: virtuality, community, identity. In:
  5. (1997). An electronic group is virtually a social network . In: Sara Kiesler,
  6. (1999). Analyzing the Web: directions and challenges.
  7. (2003). and place of the interviews) 1. Malee Boontaweesawad, Female, 42, Public sector,
  8. (1997). Atheism, sex, and databases: the Net as social technology. In: Sara Kiesler,
  9. (1992). Capitalism and Democracy in Thailand, Paper read at Association of Asian
  10. (2003). Case Study Research: Design and Methods, 3rd edn. Thousand Oaks,
  11. (1996). Communities . In: Magaly Queralt , (Ed.) The Social Environment and Human Behavior,
  12. (1999). Communities in cyberspace. In: Marc A. Smith and Peter Kollock, (Eds.) Communities in Cyberspace,
  13. (1996). Computer Networks as Social Networks: collaborative work, telework, and virtual community.
  14. (2003). Computer-Mediated Communication and Thai Culture: a philosophical analysis, Bangkok: Thailand Research Fund.
  15. (1996). Computer-Mediated Communication: impersonal, interpersonal and hyperpersonal interaction.
  16. (2004). Computer-Mediated Communication: social interaction and the Internet,
  17. (2005). Computer-Mediated Relationship Development: a cross-cultural comparison.
  18. (1996). Cool running: the contradictions of cybereality in Jamaica. In: Rob Shields, (Ed.) Culture of the Internet: virtual spaces, real histories, living bodies ,
  19. (1996). Cultural forces and counter-forces in contemporary Thailand. In: Edwin Thumboo, (Ed.)
  20. (2003). Cute@keitai.com. In:
  21. (2003). Cyber-Buddhism and Changing Urban Space in Thailand.
  22. (1999). Cyberspace and disadvantaged communities: the Internet as a tool for collective action . In:
  23. (1996). Cyberspace and the world we live in . In: Jon Dovey, (Ed.) Fractal dreams: New Media
  24. (2002). Cyberspace: Beyond the Information Society? In:
  25. (2004). Cyberspace: the key concepts, London and
  26. (2002). Days and nights on the Internet. In: Barry Wellman and Caroline Haythornthwaite, (Eds.) The Internet
  27. (2001). Developing an Optimal Match Within Online Communities: an exploration of CMC support communities and traditional support.
  28. (2004). Effects of visual representation on social influence in computermediated communication: experimental tests of the social identity model of deindividuation effects.
  29. (1993). Electronic Bulletin Boards and 'Public Goods'
  30. (1987). Electronic Emotion: socioemotional content in a computer-mediated communication network.
  31. (1990). Electronic groups at work.
  32. (2004). Embedded media: who we know, what we know, and society online. In: Philip N. Howard and Steve Jones, (Eds.) Society Online: the Internet in context,
  33. (2001). Ethnographic interviewing. In: Paul Atkinson, Amada Coffey, Sara Delamont,
  34. (2005). Ethnographic Presence in a Nebulous Setting. In: Christine Hine, (Ed.) Virtual Methods: Issues
  35. (2002). Ethnographic Research for Media Studies,
  36. (2000). Ethnography,
  37. (1995). Ethnography: principle in practice, 2nd edn.
  38. (2004). Everybody's gotta love somebody, sometime: online fan community . In: David Gauntlett and Ross Horsley, (Eds.) Web Studies, 2nd edn.
  39. (1989). Experiment in Group Decision Making, 3: disinhibition, deindividuation, and group process in pen name and real name computer conferences.
  40. (1992). Fandom as Pathology: The Consequences of Characterization. In: Lisa A. Lewis, (Ed.) The Adoring Audience: fan culture and popular media,
  41. (2005). From online to offline and back: moving from online to offline relationships with research informants. In: Christine Hine, (Ed.) Virtual Methods: issues
  42. (2003). Gender and Turn Allocation in a Thai Chat Room.
  43. (1998). Global culture, local culture, and the Internet: the Thai example.
  44. (1999). Hierarchy and power: social control in cyberspace. In:
  45. (2000). I-love-Xena.com: creating online fan communities. In: David Gauntlett, (Ed.) Web Studies: Rewiring media studies for the digital age,
  46. (2004). ICT Uptake: 2004: Thailand in the information age , Bangkok: National Statistical Office,
  47. (1999). Identity and deception in the virtual community. In: Marc A. Smith and Peter Kollock, (Eds.) Communities in Cyberspace,
  48. (2000). Illusions of Immortality: a psychology of fame and celebrity , Hamshire and London:
  49. (1992). Information and communication technologies and the moral economy of the household . In: Roger Silverstone and Eric Hirsch, (Eds.) Consuming Technologies: media and information in domestic spaces,
  50. (1984). Information richness: a new approach to managerial behavior and organizational design.
  51. (1990). Inside Thai Society: an interpretation of everyday life , 3rd edn. Bangkok: Duang Kamol.
  52. (2005). Internet behaviour and the design of virtual methods.
  53. (2000). Internet Communication and Qualitative Research: a handbook for researching online,
  54. (2004). Internet studies in the twenty-first century. In: David Gauntlett and Ross Horsley, (Eds.) Web Studies, 2nd edn.
  55. (1994). Interpersonal Effects in Computer-Mediated Interaction: a meta-analysis of social and antisocial communication .
  56. (1992). Interpersonal Effects in Computer-Mediated Interaction: a relational perspective.
  57. (1997). Interpreting soap operas and creating community: inside electronic fan culture. In: Sara Kiesler,
  58. (1996). Interviewing: the art of science. In:
  59. (2001). Into the Community. In: Paul Atkinson, Amanda Coffey, Sara Delamont, John Lofland and Lyn Lofland, (Eds.) Handbook of Ethnography,
  60. (1998). Introducing cyberspace. In: Rob Kitchin, (Ed.) Cyberspace: the world in the wires ,
  61. (1998). Introduction theorizing fandom: fans, subculture and identity. In: Cheryl Harris and Alison Alexander, (Eds.) Theorizing Fandom: fans, subculture and identity,
  62. (1999). Introduction: forests, trees, and Internet
  63. (1996). Introduction: virtual spaces, real histories and living bodies. In: Culture of Internet: Virtual Space, Real Histories, Living Bodies,
  64. (1997). Introduction. In: Internet Culture,
  65. (1992). Is there a fan in the house?: the affective sensibility of fandom. In: Lisa A. Lewis, (Ed.) The Adoring audience: fan culture and popular media,
  66. (1995). Life on the Screen: identity in the age of the Internet,
  67. (2000). Looking backwards, looking forwards: cyberculture studies 1999-2000. In: David Gauntlett, (Ed.) Web Studies: Rewiring media studies for the digital age,
  68. (1995). Love at first byte? building personal relationships over computer networks
  69. (1996). Making Friends in Cyberspace.
  70. (2003). Making Sense of Social Research,
  71. (1990). National character in the Thai nine value clusters. In: Psychology of the Thai People: values and behavioral patterns,
  72. Office of the Prime Minister (2000) Thailand into the 2000's, Bangkok: The National Identity Board, Office of the Prime Minister.
  73. (1998). On the Internet and Cultural Difference.
  74. (2004). online forum (k), 16
  75. (1994). Panacea or Panopticon? The Hidden Power in Computer-Mediated Communication.
  76. (2003). Personal interview with
  77. (2003). Personal interview with Chammy,
  78. (2003). Personal interview with Darimeya,
  79. (2003). Personal interview with Kha Mode Dong,
  80. (2003). Personal interview with Nai Nit Tra,
  81. (2003). Personal interview with Nai Nittra,
  82. (2003). Personal interview with Nai Ta Han Peuan To,
  83. (2003). Personal interview with Nu Mu,
  84. (2003). Personal interview with Pa Tae Chae Im,
  85. (2003). Personal interview with Pan Vat Tae Vi,
  86. (2003). Personal interview with Phu Sao Meuang Yod,
  87. (2003). Personal interview with Rapin,
  88. (2003). Personal interview with Tamachan,
  89. (2003). Personal interview with Vee,
  90. (1987). Personalization of Mass Media in the Growth of PseudoCommunity.
  91. (2000). Politics and the Press in Thailand: media machinations,
  92. (1999). Problems of conflict management in virtual communities. In:
  93. (1999). Recontextualizing "cyberspace" methodological considerations for on-line research
  94. (1986). Reducing social context cues: electronic mail in organizational communication.
  95. (1997). Seeking social support: parents in electronic support groups . In: Sara Kiesler,
  96. (2005). Siam remapped: cyber-interventions by Thai Women.
  97. (1995). Silicon snake oil: second thoughts on the information highway,
  98. (1998). Sociability and Social Capital: A Tale of Two Thailands. In: Building Social Capital in Thailand: Fibers, Finance, and Infrastructure,
  99. (1992). Social Influence and the Influence of the Social in Computer-Mediated Communication. In:
  100. (2002). Social support for Japanese mothers online and offline. In: Barry Wellman and Caroline Haythornthwaite , (Eds.) The Internet
  101. (2001). State Interventions in the Internet Market: lesson from Thailand. Bangkok: The International Telecommunication Union.
  102. (1992). Strangers no more, we sing': filking and the social construction of the science fiction fan community. In: Lisa A. Lewis , (Ed.) The Adoring Audience: fan culture and popular media,
  103. (1999). Studying on-line social networks. In:
  104. (1997). Studying Online Social Network.
  105. (1998). Talking about soaps: communicative practices in a computermediated fan culture. In: Cheryl Harris and Alison Alexander , (Eds.) Theorizing Fandom: fans, subculture and identity,
  106. (1950). Thailand - A Loosely Structured Social System.
  107. (2002). Thailand Vision Towards a Knowledge-Based Economy,
  108. (2004). The bridging and bonding role of online communities. In: Philip N. Howard and Steve Jones, (Eds.) Society Online: the Internet in context,
  109. (2000). The case study method in social inquiry. In: Roger Gomm, Martyn Hammersley and Peter Foster,
  110. (1992). The cultural economy of fandom. In: Lisa A. Lewis, (Ed.) The Adoring Audience: fan culture and popular media,
  111. (1992). The dynamics of context-behaviour interactions in computer-mediated communication. In:
  112. (1999). The economies of online cooperation. In: Marc A. Smith and Peter Kollock,
  113. (1998). The emergence of on-line community. In: Steven G. Jones, (Ed.) Cybersociety 2.0: revisiting computer-mediated communication and community,
  114. (2001). The Ethics of Ethnography. In:
  115. (2002). The Global Villagers: comparing Internet users and uses around the world. In:
  116. (1997). The Internet and its social landscape . In: Virtual Culture: identity and communication in cybersociety,
  117. (2000). The Internet and Society,
  118. (1996). The Internet as mass medium.
  119. (2002). The Internet in everyday life: an introduction. In: Barry Wellman and Caroline Haythornthwaite, (Eds.) The Internet
  120. (2000). The Internet: an ethnographic approach,
  121. (1997). The kindness of strangers: on the usefulness of electronic weak ties for technical advice. In: Sara Kiesler,
  122. (1978). The Network Nation: human communication via computer,
  123. (2003). The psychology of the media audience . In: David Giles , Media Psychology , Mahwah, N.J.and London: Lawrence Erlbaum Associates.
  124. (2000). The Rise of the Network Society, 2nd edn.
  125. (2003). The Social Affordances of the Internet for Networked Individualism.
  126. (1976). The Social Phychology of Telecommunication,
  127. (1993). The Virtual Community: homesteading on the electronic frontier ,
  128. (2000). The Virtual Community: homesteading on the electronic frontier , Revised edn.
  129. (1998). Uncertain utopia: science fiction media fandom and computer mediated communication. In: Cheryl Harris and Alison Alexander, (Eds.) Theorizing Fandom: fans, subculture and identity ,
  130. (2001). Understanding Audiences: learning to use the media constructively,
  131. (1995). Understanding community in the information
  132. (1992). Universals in the content and structure of values: theoretical advances and empirical tests in 20 countries.
  133. (2002). User Behavior and the "Globalness" of Internet: from a Taiwan users' perspective.
  134. (2001). Value hierarchies across cultures: taking a similarities perspectives.
  135. (1999). Virtual communities as communities: net surfers don't ride alone. In:
  136. (2001). Virtual communities or network society? In:
  137. (2000). Virtual Ethnography,
  138. (2005). Virtual methods and the sociology of cyber-social-scientific knowledge. In: Christine Hine, (Ed.) Virtual Methods:
  139. (1995). Virtual Worlds: culture and imagination.
  140. (2004). Virtually multicultural: trans-Asian identity and gender in an international fan community of a Japanese star.
  141. (2000). Web Studies: a user's guide. In: David Gauntlett, Web Studies: rewiring media studies for the digital age,
  142. (2004). Web Studies: what's new. In: David Gauntlett and Ross Horsley, (Eds.) Web Studies, 2nd edn.
  143. (1999). Western Romance Fiction as English Language Media in Postcolonial India.
  144. (1997). Why we argue about virtual community: a case study of the Phish.Net fan community. In:
  145. (2003). with Nai Ta Han Peuan To,
  146. (1998). Work and community via computer-mediated communication. In:

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.