Skip to main content
Article thumbnail
Location of Repository

Consumers and consumption

By S. Zukin and Jennifer Smith Maguire


Consumption is a social, cultural, and economic process of choosing goods, and this process reflects the opportunities and constraints of modernity. Viewing consumption as an “institutional field,” the review suggests how consumption bridges economic and cultural institutions, large-scale changes in social structure, and discourses of the self. New technologies, ideologies, and delivery systems create consumption spaces in an institutional framework shaped by key social groups, while individual men and women experience consumption as a project of forming, and expressing, identity. Studying the institutional field requires research on consumer products, industries, and sites; on the role of consumption in constructing both the consuming subject and collective identity; and on historical transitions to a consumer society. Ethnography, interviews, and historical analysis show a global consumer culture fostered by media and marketing professionals yet subject to different local interpretations

Year: 2004
DOI identifier: 10.1146/annurev.soc.30.012703.110553
OAI identifier:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • (external link)
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.