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Familiarity and Liking: Direct Tests of the Preference-Feedback Hypothesis

By Andrew M. Colman, Wendy M. Best and Alison J. Austin


Two experiments testing the preference-feedback hypothesis regarding mere exposurePrevious investigations have provided evidence for positive (“mere exposure”), negative, and inverted-U functional relationships between familiarity and liking for various categories of stimuli. The preference-feedback hypothesis offers an explanation for these seemingly contradictory findings; two experiments designed to test the hypothesis directly are reported in this paper. In both experiments, as predicted by the hypothesis, mere exposure effects were found for Class A stimuli, whose cultural prevalence is determined partly by their popularity; but the hypothesized nonmonotonic familiarity-liking relationship did not emerge for Class B stimuli, whose cultural prevalence is unresponsive to their popularity. Four possible explanations of these findings are discussed

Topics: preference-feedback hypothesis, mere exposure, familiarity and liking
Publisher: Psychological Reports
Year: 1986
OAI identifier: oai:lra.le.ac.uk:2381/3972

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