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The changing nature of party election broadcasts: the growing influence of political marketing

By Barrie Gunter, Kostas Saltzis and Vincent Patrick Campbell

Abstract

This paper is also available from the departmental website at http://www.le.ac.uk/mc/research/papers.htm

Publisher: Department of Media and Communication, University of Leicester
Year: 2006
OAI identifier: oai:lra.le.ac.uk:2381/845
Journal:

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