Graduation date: 1981A method to measure consumers' housing consumption and\ud investment attitudes according to various dimensions was initiated.\ud In addition, construct validity of the measurement instrument was\ud initiated through use of personal variables.\ud Two scales were developed to measure homeownership consumption\ud and investment attitudes. The dimensions of homeownership consumption\ud and investment found in a review of the literature and\ud selected for use in the scales were as follows: consumption dimensions\ud including space, tenure, structure, quality, and neighborhood; and\ud investment dimensions including taxes, equity, rate of return, leverage,\ud and risk. The research instrument included 35 Likert ranked\ud statements for each scale or a total of 7 0 statements plus the questionnaire.\ud The data were collected in May and June, 1980, from 222\ud homeowners in Linn County, Oregon, who responded to the research\ud instrument.\ud Reliability of scale statements was determined by item-analysis\ud and Cronbach alpha. Statistical tests which included Pearson correlation,\ud analysis of variance, and stepwise multiple regression were used\ud to determine if relationships existed among Homeownership Consumption\ud Scale mean scores, Homeownership Investment Scale mean\ud scores, and various independent variables: housing satisfaction, number\ud of rooms, total gross household income, social status, homeownership\ud experience, investment experience, and recall of parents'\ud investment experience.\ud The internal-consistency method of item-analysis was used to\ud insure consistency in scoring direction of each scale item. Cronbach\ud alpha was computed for reliability of the Homeownership Consumption\ud Scale (.71273) and the Homeownership Investment Scale (.68323).\ud There was a positive linear relationship between the Homeownership\ud Consumption Scale mean score and the Homeownership Investment\ud Scale mean score (r=.2846, p=. 001). Housing satisfaction level was\ud the only independent variable explaining differences among Homeownership\ud Consumption Scale mean scores when using a one-way\ud analysis of variance test of significance (p ≤ . 05). Five of the seven\ud independent variables were positively related to Homeownership\ud Investment Scale mean scores when using a one-way analysis of variance\ud test of significance (p ≤. 05): number of rooms in dwelling, level\ud of total gross household income, level of social status, level of\ud investment experience, and recall of level of parents' investment\ud experience. In a stepwise multiple regression model, 15.83 percent\ud of the variation in Homeownership Investment Scale mean scores was\ud explained by social status, recall of parents' investment experiences,\ud and housing satisfaction.\ud An understanding of the consumer characteristics shown to be\ud related to homeownership consumption and investment decisions is\ud important to educators, government officials, and others who influence\ud housing programs, policies, and the housing environment. Clarification\ud of the positive dual role between housing consumption and\ud investment should ultimately lead to more satisfactory housing decisions\ud on the part of consumers
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