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Effect of Price Information and Promotion on Click-Through Rates for Internet Banners

By Mohamed Saber Chtourou, Jean-Louis Chandon and Monique Zollinger

Abstract

International audienc

Topics: [SHS]Humanities and Social Sciences, [SHS.GESTION]Humanities and Social Sciences/Business administration
Publisher: 'The Haworth Press'
Year: 2002
DOI identifier: 10.1300/J037v11n02_02
OAI identifier: oai:HAL:hal-01796045v1
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