Empirical research has recently paid considerable attention to the role of
environmental factors in explaining regional variations in entrepreneurial
activity. However, cognitive models have not usually included these factors
in their analyses. Therefore, the main objective of this study is to identify
some of the environmental cognitive elements that may explain regional
differences in start-up intentions. Thus, an entrepreneurial intention model
is developed, theoretically based on the planned behaviour approach,
institutional economic theory and social capital theory. The empirical
analysis is carried out using structural equation techniques over a sample of
549 final year university students from two Spanish regions (Catalonia and
Andalusia). Results confirm that valuation of entrepreneurship in each
region helps explain regional differences in entrepreneurial intentions. As
expected, social valuation of the entrepreneur was higher in the more
developed region (Catalonia), positively affecting perceived subjective
norms and behavioural control. In Andalusia, the influence of perceived
valuation of the entrepreneur in the closer environment was more
important, affecting attitude towards the behaviour and subjective
norms. These results explain some of the differences in the pool of
potential entrepreneurs in each region. They also justify the need by public-
policy decision-makers to promote more positive entrepreneurial values in
relatively backward regionsMinisterio de Educación y Ciencia SEJ2007-60995Generalidad de Cataluña 2005SGR0085
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