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Social marketing

By Open University

Abstract

Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.

Topics: advertising, social_issues, business and management, health, marketing, social_marketing, Education, X000
Publisher: Open University
Year: 2010
OAI identifier: oai:dspace.jorum.ac.uk:10949/650
Provided by: Jorum Open
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