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Turning your business 'Outside in'

By David Butcher

Abstract

Managers who have an extra-industry view bring to their business ‘new to industry' ideas, innovative solutions to old industry problems, and over time, altogether new strategic directio

Publisher: Cranfield University School of Management
Year: 2010
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/6951
Provided by: Cranfield CERES
Journal:

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