Supply chain thinking is more important today than ever before. The impact of
supply chain on company performance is increasingly prominent, not only in terms
of cost, but also in terms of value creation - this is shown to be especially
true in recessionary times, where supply chain thinking has gained prominence in
many businesses in response to the economic pressures and concern for good cash
management. Research has shown that poor management of the supply chain can
significantly impact on an organisation's shareholder value and that for
businesses to succeed, supply chain strategy should, therefore, be coming under
far greater scrutiny in the boardroom and needs to be better understood. For
these reasons, Cranfield embarked on this piece of research with the support of
Solving Efeso
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