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Supply chain strategy in the board room

By Richard D. Wilding, A. Waller, Silvia Rossi, C. Geldard, S. Mayhew, R. Cigolini and C. Metcalfe


Supply chain thinking is more important today than ever before. The impact of supply chain on company performance is increasingly prominent, not only in terms of cost, but also in terms of value creation - this is shown to be especially true in recessionary times, where supply chain thinking has gained prominence in many businesses in response to the economic pressures and concern for good cash management. Research has shown that poor management of the supply chain can significantly impact on an organisation's shareholder value and that for businesses to succeed, supply chain strategy should, therefore, be coming under far greater scrutiny in the boardroom and needs to be better understood. For these reasons, Cranfield embarked on this piece of research with the support of Solving Efeso

Year: 2010
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Provided by: Cranfield CERES

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  1. (2010). Further Information39 - 77 - Supply Chain Strategy in the Boardroom 2010 Cranfield University © - Solving Efeso ©

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