Supply chain thinking is more important today than ever before. The impact of supply chain on company performance is increasingly prominent, not only in terms of cost, but also in terms of value creation - this is shown to be especially true in recessionary times, where supply chain thinking has gained prominence in many businesses in response to the economic pressures and concern for good cash management. Research has shown that poor management of the supply chain can significantly impact on an organisation's shareholder value and that for businesses to succeed, supply chain strategy should, therefore, be coming under far greater scrutiny in the boardroom and needs to be better understood. For these reasons, Cranfield embarked on this piece of research with the support of Solving Efeso
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