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The setting of advertising budgets

By David Corkindale and Sherril Kennedy

Abstract

This report summaries the contributions made by economists, management scientists and practitioners to the understanding of how advertising budgets should be set. Each approach offers insights and guidance for certain circumstances and these are brought out in the report

Publisher: Cranfield School of Management
Year: 1974
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/2885
Provided by: Cranfield CERES
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  • http://hdl.handle.net/1826/288... (external link)
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