Skip to main content
Article thumbnail
Location of Repository

Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets

By Simon Knox and David Walker


The paper reports on a research design that attempts to integrate prior theory on consumer involvement and brand loyalty through a unifying model which we test in a longitudinal study of grocery product purchasing. Using a previously identified and validated measure of involvement, together with a new test instrument to capture the dimensionality of brand loyalty, the model was estimated using LISREL. We report on our main finding which is to confirm the existence of a significant relationship between the two constructs in grocery markets. The implications of this for marketing theory and practice are discussed and future research directions signposted.School of Managemen

Topics: Brand involvement, brand commitment, consumer purchasing patterns, causal relationship modelling, grocery markets
Year: 1995
OAI identifier:
Provided by: Cranfield CERES

Suggested articles


  1. (1989). A causal model of consumer involvement. doi
  2. (1988). Alternative hierarchies of the attitude behaviour relationship: the impact of brand commitment and habits. doi
  3. (1977). Assessing reliability and stability in panel models. doi
  4. (1994). Attitude, involvement and consumer behaviour: a longitudinal study in f.m.c.g. markets. Unpublished thesis.
  5. Authors (1994c) Exploring shopping behaviour amongst primary customers: patterns in store loyalty and expenditure.
  6. (1978). Brand loyalty. New York: Management Series). doi
  7. (1980). Causal models in marketing. doi
  8. (1987). Consumer behaviour and marketing action.
  9. (1993). Consumer behaviour and marketing strategy, 3rd ed.
  10. (1986). Consumer behaviour: theory and applications. MA: Allyn and Bacon.
  11. (1986). Consumer involvement profiles: a new practical approach to consumer involvement. doi
  12. (1989). LISREL V 7: A guide to the program and applications, 2nd edition.
  13. (1984). Market analysis on the basis of consumers ’ degree of involvement. In:
  14. (1973). Marketing communications and the hierarchy of effects. In Clark (ed) New Models for Mass Communication Research.
  15. (1984). Mass attitudes and routine choice behaviour. Unpublished thesis. London Business School.
  16. (1989). Measuring purchase decision involvement. doi
  17. (1987). Mediating the effects of trial and learning on involvement associated characteristics. doi
  18. (1973). Meta theory and consumer research.
  19. (1966). On measuring television audiences. doi
  20. (1967). Perceived risk and brand loyalty. In:
  21. (1995). Persil Power tears f57m hole in Unilever profit. The Times,
  22. (1988). PRELIS: A program for multivariare data screening and data summarisation - a pre-process for LISREL, 2nd edition.
  23. (1981). Product involvement and brand commitment. doi
  24. (1988). Repear-buying.facrs, theory and applications.
  25. (1987). Structural equation modelling with LISREL essentials and advances. doi
  26. (1995). The faithful shopper. Financial Times,
  27. (1994). The one-to-on.efirure.
  28. (1969). The theory of buyer behaviour.
  29. (1974). The theory of stochastic preference and brand switching. doi

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.