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Brand accounting : myth or reality?

By Sri Srikanthan

Abstract

School of Managemen

Year: 1989
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/320
Provided by: Cranfield CERES

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Citations

  1. (1984). Accounting for goodwill’, doi
  2. (1966). Does advertising belong in the capital budget?‘, doi
  3. (1977). Financial Accounting: Basic Concepts,
  4. How to measure marketing performance’,
  5. (1983). The Marketing Imagination,
  6. Trade and Industry Report of Investigation into Rolls-Royce
  7. (1983). UK Financial Accounting Standards, Woodhead-Faulkner,

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