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The varying nature of brands as assets : theory and practice compared

By Leslie de Chernatony

Abstract

School of Managemen

Year: 1989
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/726
Provided by: Cranfield CERES

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Citations

  1. Consumers’ perceptions of the competitive tiers in six grocery markets. Unpublished PhD thesis,
  2. (1960). Marketing definitions : a glossary of marketing terms (Chicago :
  3. (1968). Perception of self, generalized stereotypes and brand selection. doi
  4. (1955). The product and the brand.
  5. (1981). Why Fine Fare believes in private label? Paper presented at Oyez Seminar: Is the brand under pressure again.

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