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Marketing effectiveness and its relationship to customer closeness and corporate values : an empirical assessment

By Mark G. Dunn

Abstract

School of Managemen

Year: 1987
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/557
Provided by: Cranfield CERES

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Citations

  1. (1971). Marketers Attitudes Toward the Marketing Concept" doi

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