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The fallacy of generics in the UK

By Leslie de Chernatony


School of Managemen

Year: 1988
OAI identifier:
Provided by: Cranfield CERES

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  1. (1983). An Empirically Derived Taxonomy of Brands’.
  2. (1986). Carrefour Customers to Get the Vote’, Retail and Distribution Management, March/April, p 36. Schutte,
  3. (1987). Consumers’ Perceptions of the Competitive Tiers in Six Grocery Markets’, Unpublished PhD, City University de Chernatony,
  4. (1987). Generic Products for Retailers in a Mature Market’, doi
  5. (1979). Generics: The New Marketing Revolution’,
  6. (1984). Grocery Generics - An Extension of the Private Label Concept’, doi
  7. (1986). How Many Grocery Prices Do Shoppers Really Know?‘, doi
  8. (1984). Linking Brand and Retailer Images - Do the Potential Risks Outweigh the Potential Benefits?‘,
  9. (1961). On the Price Consciousness of Consumers’, doi
  10. (1981). Put Pricing in its Place’,
  11. (1982). Retailing Strategies for Generic Grocery Products,
  12. (1987). The Grocer (1987a), ‘Gateway Expanding Pack Your Own Department’,
  13. (1987). The Grocer (1987b), ‘Another Bulk Chain Goes
  14. (1984). The Market for Generic Brand Grocery Products: A Review and Extension’, doi
  15. (1983). Trying Not to Shed a
  16. (1981). Why Fine Fare Believes in Private Label’. Paper presented at Oyez Seminar: Is the Brand Under Pressure Again?,

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