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Life-cycle costing in the financial evaluation and control of products and brands

By Keith Ward, Sri Srikanthan and Richard Neal

Abstract

School of Managemen

Year: 1990
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/517
Provided by: Cranfield CERES

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Citations

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  11. (1989). The strategic implications of clarifying how markets interpret ‘brands’“, Cranfield School of Management, doi
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