Skip to main content
Article thumbnail
Location of Repository

The strategic implications of clarifying how marketers interpret 'brands'

By Leslie de Chernatony

Abstract

School of Managemen

Year: 1989
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/668
Provided by: Cranfield CERES

Suggested articles

Citations

  1. (1968). (Dee), pp 80-84 Economist Intelligence Unit
  2. (1964). Influence of beer brand identification on taste perception. doi
  3. Marketing (Reading : doi
  4. (1960). Marketing definitions : a glossary of marketing terms (Chicago : American Marketing Association)
  5. (1968). Perception of self, generalized stereotypes and brand selection. doi

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.