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Corporate values, customer closeness and marketing effectiveness : an empirical test of Peters and Waterman

By David Norburn

Abstract

School of Managemen

Year: 1987
OAI identifier: oai:dspace.lib.cranfield.ac.uk:1826/368
Provided by: Cranfield CERES

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Citations

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  6. (1983). Organizational Slack and Political Behavior Within Top Management Teams." Academy of Management Proceedings, doi
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  8. (1969). The Case against ROI Control. Harvard Business Review,
  9. (1984). The Cultural context of Marketing Management." Proceedings, American Marketing Association,
  10. (1984). Upper-echelons: The Organization as a reflection of its top managers." doi

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