The Media Representation of the First Lady – In the case of Christine Chow Ma

Abstract

[[abstract]]In this study, four major Taiwan newspaper United Daily News, Apple Daily, China Times, Liberty Times as the main analysis with the object of showing the four major newspapers, the First Lady of the Republic of China Christine Chow Ma image. From Ma Ying-jeou was elected Taiwan president, media processing Christine Chow Ma reports. In this study, the starting point of feminism to explore the media for what kind of attitude which is the first lady reported. Four newspapers in the face of the same news event, but also what kind of approach, and presented in front of an audience, which also includes the construction of what kind of news, but also implies what symbols mean? Approach to the study of text analysis, select three news events related with Christine Chow Ma. First, Christine Chow Ma job controversy, from media reports, the analysis of the underlying patriarchal ideology and stereotypes of women . Second, Christine Chow Ma first diplomatic visit to the performance, when the first lady after the first visit, Christine Chow Ma been was the focus of spotlight, far surpassing the previous first lady, through the media, showing a new era of women's unique charm. Third, the charity image of Christine Chow Ma. Floods reputation bottom to President Ma, Ying-jeou, Taiwan is not only a calamity, is Ma, Ying-jeou in the history of the biggest political floods. Poll slump face of her husband, Christine Chow Ma care disaster operations, under construction in the media image is positive. The title of a symbol from macroscopic to microscopic text symbols to be explored.