A Study of the Relationship between InternationalHospitality Hotels’ Knowledge Sharing Intention andService Innovation Performance – Team Culture asthe Moderator

Abstract

[[abstract]]The purpose of this study is to present an overview of Taiwanese international hospitality hotels’ knowledge sharing intention, team culture, and service innovation performance, as well as to establish a theoretical framework of the moderator effect of Taiwanese international hospitality hotels’ team culture on knowledge sharing intention and service innovation performance. This study adopts a quantified research approach and questionnaire survey to explore the relationship between hospitality teams’ knowledge sharing variables (symbiosis, reputation, and altruism) and service innovation performance variables (new service development and employee service innovation behavior). This research also proposes different team culture variables (team support, team coordination, and team cohesiveness) and examines their interactive effect on service innovation. Research hypotheses and the moderator effect of team culture were then empirically tested. Through literature review and advanced research, this study developed the related scales – “knowledge sharing intention scale,” “team culture scale” and “service innovation performance scale.” Using the quota sampling method, questionnaires were distributed to 36 international tourism hotels. Six hundred twenty one valid surveys were returned from 23 hotels. Results indicated that Taiwanese international hospitality hotels’ knowledge sharing intention and team culture significantly influence service innovation performance; knowledge sharing intention’s symbiosis, reputation, and altruism, and team culture’s team coordination and team cohesiveness can predict overall service innovation performance; the interactive effect of team culture and knowledge sharing intention can predict overall service innovation performance. Finally, linear structure was adopted to construct and test the theoretical framework of how team culture moderates knowledge sharing intention and service innovation performance.