[[abstract]]The Connection between Participations of Cultural Activities and Life Styles in Community Inhabitants Take Sinjhuang city culture&arts center as an Example Abstract Cultural activities and cultural promotion results are crucial elements to measure a country’s mental life standard. Life styles are the whole life patterns and daily behaviors of an individual or a group of people. We can understand what a cultural participant’s interests, ideas and opinions by way of life styles. And it’s also helpful for those administrators in the art center to perform marketing analysis in order to make sure what kind of cultural activities are suitable to hold and how to promote them. Thus, this research is to analyze different life styles among those participants basing on different forms of cultural activities. And it is going to be taken as a reference of how to promote activities for Sinjhuang city culture&arts center in order to know more about the nearby inhabitants’ lives and how they involve in the cultural activities. Through questionnaires for those people who live near Sinjhuang city culture&arts center, 702 effective questionnaires are recollected. Based on the goal and hypothesis of this research, the SPSS statistic analysis is applied to analyze and test the data of those variables in the research .The key conclusions are as follows: A.The variables in population statistic: a.More females than males receive the interview. Their age range goes from 31 to 50. Most of them graduated from high schools or professional high schools. Their vocations are mainly labor or homemaking. b.Those inhabitants who dwell there for more than 11 years take a high percentage. Their lives are stable and they rarely move. c.Their monthly income is under 40,000NT, which is not high. B.The current situations of cultural activities participation a.People who have never joined any cultural activities take 70%. They tend to have lower participation. b.Concerts and exhibitions are more popular among types of various activities. c.People who have higher level of education and income tend to participate more. d.People who serve in the government, army, police and schools tend to have higher participation. People with higher income participate more in music, dancing and plays. e.Sexuality has a weak influence. Females and males almost have equal participations. f.People who live closer to the center have more participation. g.There is no any connection between how long a person has lived there and how much participation one involves. h.It’s also helpful to promote cultural activities through holding square performance outdoors. C.The ads of the culture&arts center Inhabitants acquire the related activity information mainly from roadside ads and banners. Information from friends or relatives is the second resource. D.The current situations of the center. Inhabitants like to go to the performance hall and exhibition hall most to appreciate those cultural activities. The outdoor performance is their second choice. E.The phenomenon of life style a.Tendency to social participation：Those who have higher level of education and those who serve in government, army, police and schools have a more positive attitude toward participation. People who have experiences of cultural participation take a higher percentage than those who have never participated. b.Tendency to consume and wealth management Those who are between 31 to 40, 41 to 51 years old value more on consume and wealth management. Those who have higher level of education together with those who serve in government, army, police and schools own a more obvious tendency. Those who participate more value consume and wealth management more. c.Tendency to domestic life: Those who are mentioned above in point a have sexual difference, and have a positive relation with how they value their domestic life. d.Tendency to leisure activities: The younger person value more on leisure activities. There is no connection between cultural activity participation and leisure activity participation. e.Tendency to values: There is an obvious difference with sexuality. Only music has an obvious connection with values in cultural activities participation.
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