In this research a lifecycle analysis was conducted comparing the traditional book and the cradle-to-cradle book, which is produced out of plastic, supposedly making the book more environmentally sustainable. In contrast to the expectations, the environmental impact of the cradle-to-cradle book was higher, mostly due to the high impact of producing the plastic pages. Also from a social point of view, the cradle-to-cradle book may not be an optimal al-ternative, because people are not accustomed to and perhaps also not positive towards book recycling. Still, it is in the recycling phase where the cradle-to-cradle book is supposed to achieve its environmental benefits. This research illustrates that it is important to critically assess the quantitative environmental impact and the social feasibility of applications of the cradle-to-cradle approach.