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Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor

By Maximilian Robu

Abstract

SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing. This paper is to capture how social media components are used in SMEs, also highlighting some of the advantages of them.

Topics: D80 - General, L82 - Entertainment; Media, L86 - Information and Internet Services; Computer Software
Year: 2013
OAI identifier: oai:mpra.ub.uni-muenchen.de:44585

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