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Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia

By Juan Gabriel Brida, Pablo Daniel Monterubbianesi and Sandra Zapata Aguirre

Abstract

This study analyzes the behavior of repeat visitors to a cultural resource, in this case the Museum of Antioquia in Medellin (Colombia), by estimating travel cost model. The empirical results highlight issues such as women are more likely to re-visit the museum that age is also an important variable as is the employment status of visitors and income level. These results are a key tool to the strategic positioning of the museum and cultural tourism. A brief discussion is presented as well as management actions are recommended.

Topics: D12 - Consumer Economics: Empirical Analysis, C19 - Other, L83 - Sports; Gambling; Recreation; Tourism
Year: 2012
OAI identifier: oai:mpra.ub.uni-muenchen.de:37622

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