This study aims to analyze the empirical results of marketing margins and price
transmission of some agricultural products in trade fairs in the state of Alagoas, Brazil.
Two agricultural products were used in this study: the curly lettuce and cassava
(mandioca). These were sought to differentiate the marketing in various trade fairs in
different regions, dividing these into the capital (Maceió and Rio Largo) and interior (Pão
de Açúcar and União dos Palmares). The model shows that with the price transmission of
the two products tested there is greater difficulty in passing on the producer price for
retailers in the capital over the interior. Probably, this indicates that the shorter marketing
channel within any influence on this result, for then there is the largest producer of direct
participation in the process of formation of the final product price. Moreover, the greater
perishability of lettuce influences the results significantly
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