This study of the impact of the European Cultural Capital in Sibiu in 2007 is part of an ongoing programme of research initiated by the European Association for Tourism and Leisure Education (ATLAS) in 1999. This programme of research aims to examine the implementation and effects of this increasingly popular event throughout Europe. The European Capital of Culture staged in Sibiu during 2007 was a unique event. It was the first European Capital of Culture (ECOC) to be staged in one of the post-2004 EU accession countries, and it represented a major challenge in being staged just as Romania was joining the EU. The original evaluation report published in 2007 by ATLAS (Richards and Rotariu, 2007), indicated that the event programme had successfully met many of the short-term aims, attracting large numbers of visitors, increasing cultural participation and improving the image of the city in Romania and abroad. Measuring the other, often less tangible impacts of the event requires a longer-term monitoring strategy. ATLAS has therefore undertaken a continuous monitoring programme for the City of Sibiu over the past three years. This research includes a number of different elements:regular surveys of residents and visitors, analysis of tourism flows and other statistics, Interviews with stakeholders in the city, Data from the regular surveys carried out by ATLAS in other parts of Europe. This report provides a summary of some of the major findings of the research to date, mainly based on the resident and visitor surveys.
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