The advancement towards knowledge-based societies has modified
the labor markets and qualification requirements. In this sense, and
considering that individual choices about careers and occupations have
pervasive social effects, there is a growing interest from both academics
and policy makers in understanding and influencing the process of
education choice. Specifically, there is a worldwide renewed concern on
achieving higher levels of graduation from scientific and technological
disciplines. Available evidence shows that mobilizing individual wills
towards these highly priority careers is not an easy nor mechanical task.
Thus, it is necessary to expand the standard view about the process of
occupation choice by adding non pecuniary factors, influence of social
networks and the role of information and guidance policies. With these
ob jectives in mind, and after reviewing the theoretical literature about
occupation choice in economics, the present paper analyzes the effects
that diverse personal, family, social and economic aspects have in the
selection of an university career. Based on the empirical findings, some
policy recommendations are put forward
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