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Aplikácia log-lineárnej analýzy v marketingovom výskume

By Eva Litavcová and Ivana Butoracová Šindleryová


The aim of the article is to point out the possibility of application of log-linear analysis within the research of hidden relations of data. We use real data gained from the marketing research, which was based on the identification of educational institution communication policy tools in order to define the perception of further education need in relation to the value of education from the point of motivation.

Topics: C25 - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions, C93 - Field Experiments
Year: 2009
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