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The influence of product category on advertising communication and the role of the brand

By Πέτρος Χασανάκος
Topics: Διαφημίσεις, Μάρκες, Προϊοντικές κατηγορίες, Επικοινωνία, Σύστημα αναφοράς, Ανάλυση περιεχομένου, Σημειολογία, Advertising, Brand, Product category, Communication, Reference system, Content analysis, Semiology
Publisher: Panteion University of Social and Political Sciences
Year: 2008
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