Location of Repository

The influence of product category on advertising communication and the role of the brand

By Πέτρος Χασανάκος
Topics: Διαφημίσεις, Μάρκες, Προϊοντικές κατηγορίες, Επικοινωνία, Σύστημα αναφοράς, Ανάλυση περιεχομένου, Σημειολογία, Advertising, Brand, Product category, Communication, Reference system, Content analysis, Semiology
Publisher: Panteion University of Social and Political Sciences
Year: 2008
OAI identifier:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://hdl.handle.net/10442/he... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.